Search Engine Optimisation (SEO)
Search engines have become an essential part of modern life. In fact, search is now the second most popular online activity after email.
Whether you need instant advice or are looking for a product or service, you can simply ‘Google it'. For this reason, having your website appear on page one of the search results on search engines such as Google, Yahoo or Bing is now a key source of new business generation.
SEO helps your website to rank better amongst organic search results and it is no longer limited to web page results. SEO can now benefit almost any kind of search and highlight awareness through images, video, news, and vertical searches that focus on specific online content.
Research has proven that the first three organic results on a search engine results page (SERP) have a click-through rate (CTR) of over 30%. Choosing the correct keywords to promote your business enhances your chances of achieving page one status, which leads directly to better brand awareness, increased traffic and potential new leads and sales.
Our SEO services include a range of optimisation techniques such as:
- Analyse broken links, duplicate content
- Analysis and optimisations Meta Tags
- Article & blog writing
- Audit redirects
- Content creation and optimisation
- Directory submission
- Google Adwords campaigns
- Interactive content
- Keyword research
- Link building
- Market research
- On page and Off Page optimisation
- Penalty recovery
- Reporting and analysis
- SEO audit
- Targeted meta data
- Any other bespoke requirement
We put ourselves in the shoes of your target audience when planning your SEO campaign; what searches will your audience perform? Which keywords will they type into a search engine to find you?
With our proven SEO strategy experience, we undertake detailed and user-friendly research to ensure we are optimising the most relevant keywords and phrases pertinent to your business.
Google and other search engines use ‘crawlers’ which simulate actual users looking at your site's content. Think of a ‘crawler’ as your friend, a really accurate reader of your site that pays attention to your content, its consistency and relevancy to your industry.
Web design with built-in SEO
We fully appreciate the need of a web design with built-in SEO, and we will always recommend the best package that will fit within with your requirements and enable your website to rank better.
Our SEO experts work closely with our web development, social media and copywriting teams to ensure your content is fully utilised and optimised across all potential avenues and your site is built and managed for optimum results. Your website needs to be built with a clear structure and engaging, relevant and index-able content, get in touch with our team of experts for a non-obligatory quote and ou team will give you some ideas on what to do to improve your online presence.
Pay Per Click (PPC)
PPC campaigns through Google Adwords can also be of significant benefit to your sales and visibility. Historically, the click-through rate for a PPC campaign is much less than through organic SEO.
However, PPC is a useful tool to use whilst you are organically building your SEO visibility or if you need to market a specific, short term campaign.
We execute paid search campaigns that not only attract traffic to your website / product / service, but that will also convert traffic into sales. Our experienced team will also make sure that conversion rate optimisation (CRO) is enhanced for your PPC advertising, researching and maximising keywords that are relevant to your company.
We can advise you on how to strategies your PPC with your overall SEO campaign and recommend how to develop this into a fully-fledged marketing strategy.
SEO audit & quotes
We offer technical website SEO Audit, for both on page and off page. Your audit will be carried out by a SEO specialist, and you will get a report with details on what needs to be done, why these actions need to be taken and why these are important to your online presence.
Contact us for a non-obligatory free quote to discuss your requirements with our team of specialists, who will get back to your with some ideas for your web requirements.
To get in touch with our team to discuss your requirements, please fill out our contact form.