A multi-layered marketing project was what the Academy of Performance Training (APT) needed to increase brand exposure and awareness.
Consider This has worked alongside APT on numerous projects, as they entrusted us with a large portion of their marketing efforts. They commissioned our services for their corporate identity and branding, website design and development, print marketing and digital campaigns.
APT was looking to update its overall marketing strategy and at this point decided to re-visit its logo and core brand across all marketing collateral in order to refresh their corporate branding. We created a new brand concept and presented the client with new brand style guidelines to be taken across all future marketing elements.
In order to achieve a state of the art website development standard, we designed and developed a sleek, modern and mobile-friendly website for the client, ensuring it implemented the new brand design, style and colours throughout. With the user in mind, we also integrated an interface that is easily navigable, with relevant information readily visible and easy to locate.
Funnelling your target audience to the relevant information across multiple platforms; such as desktop, laptop, tablet and phone; is crucial. You have a matter of seconds to engage interest in what you are offering. Concise content, structure and a clear call to action will help ensure you connect with your target audience.
Our team also handled website maintenance activities for the client, such as uploading new content to the blog page and using it to strategically drive traffic to the website.
Print marketing and outdoor media
APT also entrusted its print marketing and outdoor media requirements to us, which included the design and production of pull-up banners, brochures, flyers and outdoor media. Brand continuity across all marketing media helped build a strong visual recognition in a very congested marketplace.
Digital campaigns and social media management
To further increase the client's exposure to its target audience, we created and executed several digital campaigns. This included sending e-shots, placing PPC ads targeting relevant keywords and running promoted posts on Facebook and Twitter. These campaigns were incredibly successful; for example, emails delivered above the industry standard open rates and click-throughs by 32.84% and 8.04% respectively.
We also set up and managed the client's social channels, building on their followers, posting relevant content that encouraged both engagement and website traffic.