Marketing, communication & design digest: September

Political-facebook-ads

In this month’s digest we follow Facebook who admit to selling thousands of political ads to Russia, retailers are failing to convert £3.5bn from abandoned virtual shopping baskets. Activist Nelson Peltz comes under criticism from P&G as does Vodafone for their youth-only brand Voxi and Amazon hard launches their fashion brand Find.

Facebook admits selling 3,000 political ads for fake pages linked to Russia

Facebook’s chief security officer has blogged that between June 2015 and May 2017 they have found approx. $100,000 in ad spending through 3,000 ads connected to roughly 470 inauthentic accounts – which violated their policies.

This has led to mounting evidence that Russian interference did take place in the 2016 US presidential elections and puts pressure on Facebook who have been accused of not doing enough to clamp down on fake news.

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Vodafone insists it 'isn't stereotyping' millennials by launching youth-only brand Voxi

Although slated as ‘stupid’ by Marketing Week columnist Mark Ritson, Vodafone are fully confident in their new sub-brand Voxi, aimed at the youth market.

Voxi will offer three SIM-only plans for people aged 25 or under plus free data for key social media apps, allowing users to save their data allowance for email and internet browsing.

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Amazon makes move into fashion with first as campaign for Find brand

Amazon is taking on the high-street stalwarts such as John Lewis and Next with their new clothing brand Find.

Quietly launched in April this year, they are ramping up the heat and going from ‘fairly basic’ to ‘style conscious’. This will have the clothing industry worried as they have invested in improving the quality of their online photography and launched the Amazon Wardrobe, allowing users to try clothes before buying.

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Retailers failing to convert £3.5bn left in abandoned virtual shopping baskets

A new report from Corporate Banking Online shows that 86% of browsers save items in their online shopping baskets and wish lists. While another study has shown that, in the UK, online users browse for an average of 89 minutes per week, with 45-54 year-olds taking that up to 100 minutes. And yet another report shows that retailers could boost their sales by £10.5bn within the next 5 years by streamlining their online purchasing systems.

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P&G hits back at white paper from activist investor Nelson Peltz

Nelson Peltz has come under criticism from P&G for his white paper. The company say “...Mr Peltz has a very outdated and misinformed view of P&G" and that he ignores many factors in his findings.

One of Peltz’s critisisms is that P&G have failed in the digital space, citing the brand’s relatively low Instagram following.

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KFC responds to 'The Whole Chicken' stunt from animal welfare group

The World Animal Protection (WAP) is stirring up controversy by installing a spoof of KFC’s latest ad campaign around the corner from the company’s ad agency, Mother.

The WAP installation directs people to find out the ‘whole truth’ about KFC chickens by visiting #ChangeForChickens.

WAP have also penned a letter to KFC highlighting the suffering of farmed chickens. The company responded by saying the images used by WAP have nothing to do with any farm affiliated to the brand.

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