When expanding your digital marketing strategies, you will need to consider whether your internal team is enough to handle the implementation or if outsourcing will be necessary. However, it is often the case that in-house marketing teams do not possess the time or expert knowledge required to execute certain tasks.
In this situation, employing a marketing agency would be highly beneficial as they can significantly decrease your team's workload and increase productivity by complementing internal efforts with their expert support.
But how do you select the RIGHT agency? Though there is an overwhelming amount of supply in the market, it is not certain that all will fulfil your expectations to a high standard - careful selection is necessary.
To help you make this crucial decision, we have outlined a few steps you should take before hiring a digital marketing agency:
- Identify the specific services you need
- Research the agency's reputation and background
- Examine their portfolio
- Evaluate the cost of your investment
1. Identify the specific services you need
Have a look at your business plan, take note of the marketing objectives that have been set for the year and discuss what needs to be put into action in order to achieve these with your team. Then, use the information from this meeting to create an action plan and find out what your in-house team can handle.
This will help you identify your marketing needs and the gaps you require the agency to fill. For example, if your objectives for the year require a social media campaign and you find that your team does not have much experience in this field, a digital marketing agency will prove useful in achieving the best results.
2. Research the agency's reputation and background
Before getting into contract with any agency, it is important that you research their history by considering factors such as awards they have won, as this adds considerable credibility and serves as a reference point for the public. You could also look into the company's inception and how it has grown since.
Doing a quick Google search on the agency can also prove quite useful in helping you find more relevant information on their company.
3. Examine their portfolio
In the same way that you check the references of potential employees before hiring them, you should find good references for the agency before signing a contract. A good place to start is by researching the agency's portfolio and their successful cases - a lot of businesses these days have a case studies section on their website - to note how they have helped other / similar companies.
However, if such a page does not exist on their website, do not hesitate to contact the agency and request examples / materials of previous work they have done.
Do they have testimonials? This is also another good way of understanding how other fellow companies have used their services and their experience working with them.
4. Evaluate the cost of your investment
This is actually a step to implement once you have signed the contract with your new agency. After you have been working with them for some time, ask yourself these questions: Does the price of their services match the results being produced? Is the agency saving your team time and adding value?
If the answers are positive, this means you have found an agency to suit your company's needs.
We understand that finding the right digital marketing agency is not always easy, but following the steps outlined above will guide you into making the best choice for your business.
If you would like to find out more about our digital marketing services, please get in touch with our team.